With an audience-free show held behind closed doors, and celebrating the traditional arts and crafts of Puglia, on July 22, Dior will unveil its cruise 2021 collection designed by Maria Grazia Chiuri.

Fashion as a whole is trying to get its footing with brands like Gucci choosing to do two shows a year. But Dior had this show ready to go before the pandemic hit, and Maria Grazia in true Italian design for the French House will serve up invaluable savoir-faire.

Maria Grazia and and the House of Dior actively encourages diverse and the precious culture of the brand, while paying tribute to the landscapes unique to this Italian region, a land that has long held a deep importance for the Creative Director of the Dior women’s collections. With the stimulating exchanges between Paris and Lecce exploring the House codes having started long before the health crisis and imposition of lockdown, it was even more essential for Dior to continue these collaborations in order to support and promote the virtuosity of these artisans and artists, to ensure that the poetry and the beauty of their work is transmitted through this reinvention, and that the Dior dream continues.

The House extends its sincerest thanks to the Archbishop of Lecce, S.E.R. Monsignor Michele Seccia, as well as the City Hall of Lecce, and its mayor, Carlo Salvemini.