Book: The Creative Curve

Books
Written By Ally Portee
 
The Creative Curve.jpg

The Creative Curve overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what I call the “the creative curve” – the point of optimal tension between the novel and the familiar – anyone can better engineer mainstream success

Allen Gannett

Allen Photo.png

Allen Gannett is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com where he writes on the intersection of technology and human nature. Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a very pitiful runner-up on Wheel of Fortune.

Ally Portee

With 12 years of professional experience and having lived in 9 countries, with a background in International Relations, Ally has worked in private, nonprofit, and public sectors. Over the past 4 years she has developed an eye for couture craftsmanship, and she has learned how to put intricate and detailed collections into words. As a result, Ally has developed relationships with some of the world's most leading brands, covering Paris Fashion Week and Milan Fashion Week, as well as Riyadh Fashion Week. She currently writes for The Hollywood Reporter and Euronews, with bylines in Forbes, Harper’s Bazaar, Refinery 29, and Vogue.

https://seelemag.com/?author=56ab801b9cadb6c10d1f783b
Previous

From Sleeping In His Car To Chase a Dream, To Achieving That Dream: Jimmie Allen Talks Delaware, Being A Country Music Artist, and How He Stays Humble
Next

Waiting on Prayer - Part 2